Perfected traditional arts and craft skills passed down for millennia have gifted Bhutan with talented local artists. Through the support of the Royal Government of Bhutan, these artists spread across the rural communities are now able to showcase and sell their product in the capital city. This initiative aims to improve the socio economic status of these remote communities and incentivize these artists to preserve and further perfect their crafts. The Authentic Bhutanese Crafts Bazaar located along the Norzin road in Thimphu has a collection of over 80 stalls selling assortment of handicraft and textile products sourced from the rural community.
OGOP is an initiative by the Queen’s Project office. It aims to uplift the livelihoods of farmers by encouraging them to sell products that are made in their community. The program teaches and assists local farmers in packaging and branding their products. An outlet to market these products has been set up in Thimphu. The shop shelves are stored with beautifully packaged organic farm produce.
Every product on display narrates a story about a farmer or an artist and their families and community. Tourists can walk away satisfied knowing that supporting them by buying their products will have bettered their livelihood. On your next visit, think of these products when you're looking for souvenirs.