The festival is celebrated annually in the idyllic Phobjikha valley on 11th November. Every winter the cranes migrate south to the valley from Tibet and fly back early spring. In pursuit of Bhutan’s commitment to conserve and strengthen the ecological system, the winter habitat for these endangered birds has been identified and protected.
The festival is an occasion for the locals to celebrate the arrival of the majestic birds to their valley. The committee organizing the festival constitutes many locals who are committed to growing and preserving this tradition. The festival aims to raise awareness and encourage locals to conserve the environment for these endangered species and also offer economic incentives for the locals. The festival generally includes cultural program such as folk songs, masked dance performed by locals, students and monks in the community.